Originally a San Francisco company, Les Ailes de la Mode invested 100 million into turning the old Eaton’s into its proper home. At its opening in 2002, Montreal was astounded at the wide range of clothing and products offered: a striking cafeteria that serves a healthy portion, a do-it-yourself pottery section with its own kiln, a multitude of interior design products, not to mention an exhausting supply of high-end fashion.