And fittingly so.
Off the Hook is Montreal’s tribute to urban youth culture.
While selling a bunch of street-wear including LRG and FreshJive, Off the Hook doubles as a popular art gallery for local, national and international artists.
Art shows often take place inside its walls, as well as advertisement for anything similar.
Anyone who wants to see the word on the street has but to climb up its bass-bumpin’ steps to stand above the sidewalk.
And yes, Air Yeezy’s have made their way to Off The Hook, located at 1021A Ste-Catherine St W (upstairs of Roots).
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